Picture of Reuben Ash

Reuben Ash

Synopsis

I have been working with SMEs for over 20 years and have helped clients to grow by implementing workable and innovative sales and marketing strategies. I specialise in finding grants and funding for North West based SMEs who have the desire and ability to grow by 20% per annum.

Since 2011, I have been working closely with the manufacturing sector to increase turnover and create innovative marketing strategies for North West based manufacturers and engineering companies, using funding provided by the Manufacturing Advisory Service. I am an accredited Six Sigma consultant and can offer advice with regard to process improvement.

I can also offer non technical advice with regard to ensuring that IT systems meet business requirements and look into the use of technology to further increase turnover.

I offer a free initial phone discussion and a free, no obligation site visit to discuss the best course of action to increase turnover and to confirm eligibility for funding where appropriate. I can provide suitable references.

Recent projects/assignments

E Leisure Equipment

ELE was established in 1980 and specialises in the manufacture and distribution of sports equipment. The company sells directly to its end users via telephone, the Internet, a large network of School Games Organisers, and also via a number of resellers. A reactive sales strategy and a dated website have contributed to lacklustre sales coupled with the absence of a proactive, IT savvy sales and marketing function within the company. A full SWOT / marketing analysis was carried out to identify existing customer profiles, win/loss ratios, new target markets and any barriers to increasing sales. New technologies such as QR codes, gametisation and a Social Media strategy was implemented to target new and existing markets. Other marketing initiatives included telemarketing, email campaigns using Constant Contact, presence at key exhibitions and conferences, promotional discounts, and the implementation of a leasing facility to enable cash strapped schools to purchase the equipment over several years.

C Engineering

C Engineering Co Ltd was established in February 1965 and specialises in the manufacture of high quality sheet metal products. The company has enjoyed great success from a continuous stream of orders from its dedicated customers, but has always relied on these existing customers new business gained purely by recommendation. It has the capacity to cater for a marked increase in orders but requires a greater presence on the Internet and a sales strategy that includes proactive selling. It also needs to focus on its core products and find new customers who are currently buying from competitors. A full marketing analysis was carried out to identify existing customer profiles, win/loss ratios, new target markets and any barriers to increasing sales. A Social Media strategy was implemented to target selected markets along with corresponding online and offline marketing.

AC

A C is a well established small manufacturing company that produces a wide range of corporate clothing and workwear. The company sells both directly and via agents and middlemen, and has enjoyed steady growth over 28 years with plans to expand over the next 12 months. The company has always relied on incoming orders and new business gained by recommendation. It has capacity in both its UK and overseas operations to cater for a marked increase in orders but requires a greater presence on the Internet and a sales strategy that includes proactive selling. A full marketing analysis was carried out to identify existing customer profiles, win/loss ratios, new target markets and any barriers to increasing sales. A Social Media strategy was implemented to target selected markets along with corresponding online and offline marketing.

RGS

RGS is one of the UK’s leading manufacturers and suppliers of clean room equipment to the NHS, Dental sector, and PCTs, along with street furniture to supermarket chains, having traded for over 17 years.The company operates throughout the UK delivering innovative engineering products and technical solutions from standard ranges to bespoke designs utilising cutting edge technology. The company has enjoyed steady growth which has comprised mainly of repeat orders from existing customers and recommendations by word of mouth. It has reached a plateau in sales and now needs to accelerate its growth by taking a more proactive approach. It has a very limited customer base for its existing product range and has a range of new products which both existing and potential new customers are unaware of. A full marketing analysis was carried out to identify any barriers to increasing sales along with a review of IT systems, order processing and internal procedures. Additional middle management was employed and a formal hierarchy and reporting mechanism was implemented. A Social Media strategy was implemented to target selected markets along with corresponding online and offline marketing.

Past Positions